July 6, 2021
Security Marketing? Every Product Needs a Story!
Kelly Anderson, Head of Product Marketing, User Protection Services @ Google Cloud
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- What is marketing, really? Why is it sometimes reviled by the technologists?
- What makes a great marketer in cloud security?
- What’s different about cloud security marketing, as opposed to regular old on-premise security marketing? Is there still FUD in the cloud?
- Which things are the easiest or hardest to do in Google Cloud Security marketing?
- How do you talk about products so they stand out from the noise?
- How’s Google Cloud marketing helping our users stay ahead of the adversaries?